Nguyễn Trung Sơn

Transformed a traditional retail system into an integrated O2O omnichannel platform connecting 180+ retail outlets, e-commerce, OTAs, and marketplaces. Standardized operations, integrated SAP/POS systems, and enhanced the end-to-end customer experience across online and offline channels.

Managed the transformation of the VinWonders digital customer ecosystem, connecting online and on-site journeys across ticketing, events and in-park digital services. Delivered features including digital ticketing, facial enrollment, digital maps, AI experience planning and crowd-density services; helped improve App rating from 3.0 to 4.8, achieve 4.5/5 CSAT and significantly improve web performance.

Conducted UX research and product design for an integrated School Management System, translating the operational needs of school administrators, teachers and other stakeholders into digital workflows, user journeys and scalable product solutions.

Designed and researched digital learning experiences for an E-learning platform, covering learner journeys, content interaction and key learning workflows, while collaborating with Product, Business and Development teams to improve usability and product effectiveness.